TRAINING: KOL STRATEGY AND MANAGEMENT.

  • The strategy of cooperation with scientific leaders.
  • What do we want from the interaction with the scientific leaders.
  • What are the scientific leaders want to farm. companies?
  • Win-Win-Win approach as the most efficient model for  interactions building. Mutually beneficial cooperation as the way to success.
  • Discussing collaboration tools. SMART targets formulation (i.e. Specific, measurable, achievable, relevant, time-bound).
  • Interaction with KOL: Targets; Tools; Goals
  • Planning and evaluation of the results.

Workshop:

What do we want from the interaction with the scientific leaders.  

What scientific leaders wants? 

Win-Win-Win approach.

Тренер — Яков Пахомов