Launch Evidence Toolkit
A complete evidence package for launch — core scientific narrative, MSL slide decks, payer FAQ documents, and KOL briefing materials, aligned from day one.
What you get
Core scientific narrative
Central evidence story connecting clinical, economic, and patient data
MSL slide deck
Field-ready presentation with speaker notes and source references
Payer FAQ document
Anticipated questions with evidence-backed answers for access teams
Cross-functional alignment
One evidence package that works for Medical Affairs, Market Access, Brand, and field teams — no contradictions from day one.
Launch-day readiness
Every deliverable tested, reviewed, and approved before launch date — no last-minute scrambles.
Modular evidence architecture
Core narrative plus modular components that can be adapted for different markets and audiences.
About this service
Launch evidence aligned from day one
Most launches suffer from the same problem: Medical, Access, and Brand teams each build their own materials independently. The result is inconsistent messaging, duplicated effort, and last-minute firefighting.
We build a single evidence toolkit before launch — a core scientific narrative with modular components for every function. MSL decks, payer FAQs, KOL briefings, and brand materials all tell the same story — adapted for each audience but built from one evidence base.
AI accelerates content prototyping and cross-referencing — while medical and strategic experts ensure alignment, accuracy, and launch readiness.
Deliverables
What you get
Core scientific narrative
Central evidence story connecting clinical, economic, and patient data
MSL slide deck
Field-ready presentation with speaker notes and source references
Payer FAQ document
Anticipated questions with evidence-backed answers for access teams
KOL briefing pack
Expert-facing materials for pre-launch advisory and speaker engagement
Training materials
Internal team training on the evidence story and key messages
Launch readiness checklist
Cross-functional status tracker ensuring all materials are approved
How we work
Five phases to launch readiness
01
Audit evidence base
Map available clinical, economic, and competitive evidence for the launch.
02
Build core narrative
Create the central evidence story that connects all functions.
03
Develop toolkit components
Build MSL decks, payer FAQs, KOL packs, and training materials.
04
Cross-functional review
Align Medical, Access, Brand, and field teams on messaging.
05
Finalize & approve
Final quality check, compliance review, and launch-day readiness confirmation.
AI-enabled workflow
AI-prototyped materials, expert-aligned strategy
AI accelerates slide prototyping, cross-referencing, and content adaptation. Strategic experts align messaging and ensure cross-functional consistency.
What AI does
- Slide deck prototyping from evidence data
- Cross-document consistency checking
- FAQ generation from clinical and competitive data
- Reference linking and compliance tagging
What MAG experts do
- Launch strategy architecture and narrative design
- Cross-functional stakeholder alignment
- Regulatory and MLR readiness review
- Final content approval and quality assurance
Evidence Scanner™ modules used
Slide Deck Prototyping
Fact-Checker
Literature Triage
Proof
How this service works in practice
Pre-launch evidence toolkit for PD-L1 checkpoint inhibitor: complete package for 4 oncology markets
Result:Complete toolkit delivered 6 weeks before launch
Oncology
Read case →
Patient support programme for rare metabolic condition: multi-country HCP and patient materials
Result:Launched in 4 markets with aligned messaging
Rare Disease
Read case →
CEE launch preparation: evidence adapted for 8 affiliate markets from one core brief
Result:All 8 markets launched within the same quarter
Oncology
Read case →
Solves these challenges
Related problems
Medical, Brand, and Access each have different materials
Nothing is aligned. No shared core story. Launch is 6 months away.
See how we solve it →
Affiliates need launch materials adapted for local markets
Global launch toolkit needs local comparators, guidelines, and payer context.
See how we solve it →
Last-minute materials needed before launch date
One more slide deck or FAQ document needed urgently — no time for a full agency process.
See how we solve it →
Frequently asked
Common questions
When should we start the launch toolkit?
Ideally 6–12 months before anticipated launch date. This allows time for cross-functional alignment, review cycles, and compliance approval.
Can you work with our existing materials?
Yes. We audit existing content across functions, identify gaps and inconsistencies, and build missing components while aligning everything to one narrative.
How many markets can you cover?
We regularly build launch toolkits for 4–10 markets simultaneously — with a shared core adapted for each market’s requirements.
Who leads the cross-functional alignment?
Our team facilitates alignment workshops and review cycles between Medical, Access, Brand, and field teams — ensuring all stakeholders agree on the evidence story.
What about MLR approval?
All toolkit materials are built with compliance in mind — reference-traceable, claim-supported, and formatted for your internal MLR review process.
Preparing for launch?
Book a scoping call. We’ll audit your evidence base and propose a toolkit plan.
Book a scoping call →
Browse all services
Need a launch-ready evidence package?
Tell us your launch timeline and markets. We’ll build an aligned evidence toolkit for every function.
AI infrastructure
AI-powered.
Expert-validated.
We built AI workflows into our daily practice — not as a marketing claim, but as the infrastructure that lets our medical experts deliver faster without cutting corners.
Research
Structured PubMed queries with narrative or table outputs
Monitoring
Weekly literature digests by drug, target, or topic
AI-Enhanced EDC
Electronic data capture with AI-assisted quality checks
Fact-Checker
Claim verification against your source documents
AI accelerates. Our experts validate.
Every output goes through expert medical review before it reaches your team. AI handles structure and speed — we handle scientific judgement and MLR readiness.
// Launch toolkit cross-check
align("launch_materials_v2.json", {
mode: "cross_functional_audit",
teams: 4,
output: "alignment_report + gap_list",
})
Cross-checking MSL deck, payer FAQ, KOL pack, brand deck...
Alignment Report
4 documents audited. 2 messaging inconsistencies between MSL and payer materials. 3 missing references in KOL pack. Brand deck uses outdated comparator data. 1 compliance flag...