Every claim needs a source. Nobody has time to check.
You need to source references for a medical video, verify citations for material approval (MLR review), or fact-check a KOL presentation. Tedious, time-consuming, and essential for regulatory compliance.
Why this happens
Compliance requires precision. Teams lack bandwidth.
Every scientific claim in every pharma material needs a traceable source. MLR review systems require annotated references for every data point, every efficacy statement, every comparative claim.
The work is critical but deeply tedious. Finding the right reference, verifying the exact page and paragraph, confirming the claim matches the source — this requires medical expertise and extraordinary patience.
Internal teams deprioritize annotation because it feels administrative. But when MLR review flags missing references, the entire approval process stalls. A single unverified claim can delay a campaign by weeks.
“MLR rejected our campaign because 4 references were wrong. Finding the correct citations took longer than creating the materials.”
— Associate Director, Medical Affairs, CEE, Rheumatology
Sound familiar?
Typical situations we hear
01
MLR review requires reference annotations
A new campaign is ready for approval. Every slide needs annotated references linked to source documents. 120 claims to verify.
02
KOL presentation needs fact-checking
A KOL prepared slides for a sponsored symposium. Every scientific claim needs independent verification.
03
Video script needs sourcing
A medical education video contains 40 scientific statements. Each needs a published reference.
04
Reference update after new publication
A key trial has been updated. All materials citing the previous publication need updated citations.
What breaks without intervention
The cost of doing nothing
Material approval stalled
MLR review returns materials with reference queries. Each query triggers a review cycle. Approval timelines stretch.
Compliance risk
Incorrect or outdated references create regulatory exposure. Audits can uncover systematic sourcing gaps.
Resource misallocation
Medical experts spend hours on citation verification instead of strategic activities.
How MAG solves it
From unchecked claims to audit-ready materials
1
Claim extraction & cataloguing
We extract every scientific claim and create a structured inventory — organized by type, source requirement, and priority.
2
AI-accelerated source matching
Evidence Scanner™ matches claims to potential source publications, identifying the most current and authoritative references.
3
Expert verification
Our medical experts verify each claim against its source — confirming exact data points and interpretive accuracy.
4
Annotation & documentation
We produce fully annotated materials with reference maps and compliance notes — formatted for your MLR system.
5
Ongoing verification support
For recurring materials, we maintain a reference library that accelerates future annotation cycles.
Services we use to solve this
What you get
Typical deliverables
Annotated reference document
Claim verification report
Source reference library
MLR-ready materials
Fact-check summary
Updated citation list
Reference update log
Real work. Measurable outcomes.
Related case studies
Material approval optimization: source verification, slide redesign, and MLR tagging streamlined
✓ MLR review cycle time reduced by 40% across the portfolio
Read case study →
Rare disease patient pathway mapping: diagnostic journey analysis to reduce time to diagnosis
✓ Country-specific diagnostic bottlenecks mapped for 4 priority markets
Read case study →
Frequently asked
Common questions
How do you verify scientific claims?
We check each claim against its cited source — confirming exact data points, statistical values, and interpretive accuracy.
Do you also update references when new data is published?
Yes. We offer ongoing reference monitoring — flagging when citations are superseded and recommending updates.
Can you fact-check external KOL presentations?
Absolutely. We provide independent verification of KOL slides — ensuring all claims are supported before sponsored events.
Still have questions about annotation support?
Book a 20-minute scoping call. We’ll review your situation and suggest the fastest path forward.
Book a scoping call →
Browse all services
Need materials
annotated and verified?
annotated and verified?
Send us your materials — we’ll estimate scope and timeline for full annotation within 24 hours.
AI infrastructure
AI-powered.
Expert-validated.
We built AI workflows into our daily practice — not as a marketing claim, but as the infrastructure that lets our medical experts deliver faster without cutting corners.
Research
Structured PubMed queries with narrative or table outputs
Monitoring
Weekly literature digests by drug, target, or topic
AI-Enhanced EDC
Advisory board transcription + structured AI summary
Fact-Checker
Claim verification against your source documents
AI accelerates. Our experts validate.
Every output goes through expert medical review before it reaches your team. AI handles structure and speed — we handle scientific judgement and MLR readiness.
// Query: verify claim ribociclib OS benefit HR 2023
search("source verification clinical claim", {
years: [2023, 2024],
output: "structured_table"
})
// Verifying 1 claim against 12 sources
Cross-referencing sources...
Verification Result
Claim: ‘HR 0.76 (95% CI 0.63–0.93)’ — VERIFIED. Source: Hortobagyi GN et al. NEJM 2022;386:942–950, Table 2. Note: updated OS analysis, not original PFS publication...