Smart Solutions
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For a decade, we've been supporting Medical Affairs & Marketing teams in pharmaceutical companies, addressing diverse challenges in communicating science to their customers and stakeholders.
The case studies might contain a solution that applies to the challenge you are wrestling with right now.
Educational Event:
Medical-Scientific Quiz Room
An interactive quiz format combined rare, intriguing facts about the disease with key information about the drug, creating a dynamic and captivating way to deliver scientific content.
The client faced declining engagement during educational events, as traditional presentations and lectures no longer captured the audience’s attention. They needed a solution to:
- Deliver complex information about the disease and drug in an engaging format.
- Maintain audience interest throughout the event.
- Encourage active participation and retention of key facts.
We proposed creating a scientific-medical quiz that would combine rare and interesting facts about the disease (60% of the content) with information about the drug itself (40% of the content), based on the client's evidence base. This format allowed for deep immersion into the subject while maintaining a high level of engagement.
Analyzing and Collecting Information
A team of scientific editors generated a database of questions based on scientific sources and clinical data provided by the client.
Content Creation
Scenario Development
Speaker Training
Conducted training for speakers to ensure effective audience interaction and accurate information delivery during the quiz.
Event Execution
Organized the practical implementation of the quiz, where participants solved problems, discussed answers, and actively collaborated with each other.
A team of scientific editors generated a database of questions based on scientific sources and clinical data provided by the client.
Content Creation
- We developed questions and answers for the quiz and designed an interactive format.
- Prepared a slide set highlighting key points and supplementing the quiz questions.
Scenario Development
- Created an event script outlining the quiz flow and participant interaction.
- Prepared a brief for the facilitator, detailing quiz management and strategies for active audience engagement.
Speaker Training
Conducted training for speakers to ensure effective audience interaction and accurate information delivery during the quiz.
Event Execution
Organized the practical implementation of the quiz, where participants solved problems, discussed answers, and actively collaborated with each other.
The participants showed great interest and actively answered questions.
Group discussions facilitated a deeper understanding of the material and enhanced retention of key information about the disease and the drug.
The success of the format inspired the client to scale up: they created an "umbrella brand" for the event to conduct similar quizzes in other regions.
Group discussions facilitated a deeper understanding of the material and enhanced retention of key information about the disease and the drug.
The success of the format inspired the client to scale up: they created an "umbrella brand" for the event to conduct similar quizzes in other regions.
Speaker Training:
Modular Interactive Diversity
We transformed routine learning into an inspiring, interactive mix-and-match program, empowering speakers to master the art of engaging and impactful communication.
The clients were dissatisfied with their speakers performance and their lack of engagement during training sessions. Speakers were merely memorizing slide content instead of deeply understanding research findings, resulting in their inability to captivate and engage audiences effectively.
Our task was to develop an efficient training method to help speakers:
1. Better comprehend materials
2. Convey critical information engagingly and convincingly
3. Feel enthusiastic about the learning process
Our task was to develop an efficient training method to help speakers:
1. Better comprehend materials
2. Convey critical information engagingly and convincingly
3. Feel enthusiastic about the learning process
We developed a modular system of speaker trainings that leverages various interactive
formats. This approach allows for natural participant engagement in the process without
emphasizing traditional learning methods.
By transforming routine learning into an inspiring, interactive "mix-and-match" program, we empowered speakers to master the art of impactful and compelling communication.
formats. This approach allows for natural participant engagement in the process without
emphasizing traditional learning methods.
By transforming routine learning into an inspiring, interactive "mix-and-match" program, we empowered speakers to master the art of impactful and compelling communication.
Focus on Engagement Rather Than Lectures
Tasks are designed to repeatedly bring attention back to key content provided by the client and reinforce acquired knowledge.
Modular Approach to Learning
The program includes various formats to choose from:
Flexibility and Adaptability
Both the training format and the content of each module are easily adaptable to different speaker groups
Tasks are designed to repeatedly bring attention back to key content provided by the client and reinforce acquired knowledge.
Modular Approach to Learning
The program includes various formats to choose from:
- "Brain Ring": A team-based game to test product knowledge.
- "Press Conference": Practice in answering unexpected questions.
- Quiz: Gamified reinforcement of key information.
- Clinical Trial Storytelling: Learning to transform scientific data into engaging narratives.
- Clinical Case Storytelling: Analysis of real-world case studies.
- Biostatistics Masterclass: Examination of key statistics based on client articles.
- Panel Discussions and Debates: Exploring controversial research points and developing argumentation skills.
- Analysis of "Most Critical" and "Most Challenging" Slides: In-depth exploration of crucial information.
Flexibility and Adaptability
Both the training format and the content of each module are easily adaptable to different speaker groups
Speakers deeply assimilated the scientific material without experiencing discomfort from formal "training.«
Increased motivation for studying and presenting new data.
Speakers became more confident when interacting with the audience and answered questions with competence.
The client received a flexible training system that can be reused and customized for different teams or products.
Increased motivation for studying and presenting new data.
Speakers became more confident when interacting with the audience and answered questions with competence.
The client received a flexible training system that can be reused and customized for different teams or products.
KOL Digital Engagement:
Flexible Asynchronous Interaction
We developed a strategy of interconnected asynchronous activities, allowing KOLs to engage meaningfully, collaborate effectively, and balance their time constraints without frequent online meetings.
The client struggled to boost digital engagement among key opinion leaders (KOLs). Traditional formats like webinars and online meetings were failing to deliver the desired level of interaction. Additionally, balancing time constraints with collaboration needs proved challenging.
Our task was to develop an efficient digital strategy to:
1. Increase KOL engagement in digital channels
2. Create more flexible and effective interaction formats
3. Provide scalable solutions to enhance expert collaboration
Our task was to develop an efficient digital strategy to:
1. Increase KOL engagement in digital channels
2. Create more flexible and effective interaction formats
3. Provide scalable solutions to enhance expert collaboration
We developed an integrated approach featuring a series of interconnected digital activities
based on asynchronous interaction. This strategy allows for natural expert participation without the need for frequent online meetings.
By reimagining KOL engagement through a flexible, asynchronous digital program, we enabled experts to collaborate effectively while accommodating their busy schedules.
based on asynchronous interaction. This strategy allows for natural expert participation without the need for frequent online meetings.
By reimagining KOL engagement through a flexible, asynchronous digital program, we enabled experts to collaborate effectively while accommodating their busy schedules.
Conceptualization
Asynchronous Expert Council
Working Groups and Document Creation
- Developed a digital activity strategy enablingexperts to participate in the project at their convenience.
- Created a specialized online platform for participant interaction.
Asynchronous Expert Council
- Established a permanent council of experts operating in an asynchronous format: the client submits questions, and experts respond at their convenience.
- Based on expert input, we drafted a resolution that was presented to participants and successfullyapproved through online collaborative editing.
Working Groups and Document Creation
- Experts proposed various scenarios to address issues identified by the client.
- Collaborated on online documents to create clinical protocols for patient care and other important materials.
- All activities took place entirely digitally, with no face-to-face meetings and numerous video conferences.
The process of expert interaction is optimized: participant workload is minimized, the need for frequent video calls is eliminated.
Created important clinical documents (treatment protocols) beneficial to both the client and the physician community.
The client received an effective digital strategy that can be scaled to other projects.
Created important clinical documents (treatment protocols) beneficial to both the client and the physician community.
The client received an effective digital strategy that can be scaled to other projects.
Advisory Board:
Asynchronous Online Collaboration
We created a custom platform enabling experts to address complex questions at their own pace, enhancing discussion depth while eliminating scheduling conflicts.
Traditional advisory boards face systemic limitations:
1. Scheduling conflicts: Experts' busy schedules make simultaneous gatherings nearly
impossible.
2. Time constraints: Limited meeting duration restricts full expression of views.
3. Lack of reflection time: Complex questions require deep thought, literature review, and
peer consultation – unfeasible within a typical meeting format.
Our task was to create a solution that allows experts to collaborate deeply and flexibly,
overcoming the constraints of traditional advisory boards.
1. Scheduling conflicts: Experts' busy schedules make simultaneous gatherings nearly
impossible.
2. Time constraints: Limited meeting duration restricts full expression of views.
3. Lack of reflection time: Complex questions require deep thought, literature review, and
peer consultation – unfeasible within a typical meeting format.
Our task was to create a solution that allows experts to collaborate deeply and flexibly,
overcoming the constraints of traditional advisory boards.
Asynchronous Advisory Board
We developed an online platform where experts can discuss materials and share opinions
at their convenience. This format is suitable for both short discussions lasting a few days and continuous interactions ranging from several weeks to ongoing advisory boards.
We developed an online platform where experts can discuss materials and share opinions
at their convenience. This format is suitable for both short discussions lasting a few days and continuous interactions ranging from several weeks to ongoing advisory boards.
Content Sharing
Presentations, research, and documents are published on the platform.
Experts can review and study materials at their convenience.
Question Responses
Open-ended questions in the Classic Advisory Board format without predetermined
answer options.
Closed questions in the Delphi Advisory Board format, requiring selection from
multiple choices.
Discussion Formats
Structured discussion: The moderator defines topics or sections where experts
express their views sequentially.
Expert forum: Free-form discussion, allowing comments on colleagues' thoughts and probing questions.
Collaborative Document Work
Documents can be commented on and edited directly on the platform.
All changes and comments are recorded, ensuring process transparency.
Flexible Timelines
Discussions can last from days to weeks, allowing experts time for in-depth analysis and
argument development.
Ongoing advisory board: experts interact regularly, addressing client questions as they arise.
Presentations, research, and documents are published on the platform.
Experts can review and study materials at their convenience.
Question Responses
Open-ended questions in the Classic Advisory Board format without predetermined
answer options.
Closed questions in the Delphi Advisory Board format, requiring selection from
multiple choices.
Discussion Formats
Structured discussion: The moderator defines topics or sections where experts
express their views sequentially.
Expert forum: Free-form discussion, allowing comments on colleagues' thoughts and probing questions.
Collaborative Document Work
Documents can be commented on and edited directly on the platform.
All changes and comments are recorded, ensuring process transparency.
Flexible Timelines
Discussions can last from days to weeks, allowing experts time for in-depth analysis and
argument development.
Ongoing advisory board: experts interact regularly, addressing client questions as they arise.
Experts gained the ability to study materials and provide well-considered responses
comfortably, drawing on additional literature and their experience.
comfortably, drawing on additional literature and their experience.
- The coordination process became more straightforward by eliminating the need to schedule a single meeting time for all experts.
- The client received structured data from discussions and in-depth feedback on critical issues.
- The ongoing advisory board allows for timely responses to new challenges and prompt expert opinions.
Looking for a more solutions KOL engagement?
Facing a problem and unsure how to solve it? Reach out to us, and let’s find the solution together!
High Engagement Communications:
Tweet-like Messages
We created a concise format of scientific medical content for messenger platforms, blending brevity with depth to capture attention and provide detailed content on demand.
The client faced a challenge: their long, formal materials were rarely read, and standard
email newsletters had low open rates.
The objective was to present information concisely yet effectively, capturing recipients'
interest while providing access to more detailed content if desired.
email newsletters had low open rates.
The objective was to present information concisely yet effectively, capturing recipients'
interest while providing access to more detailed content if desired.
We proposed a new format of short messages, based on the principle of "tweeting", but adapted for for messenger platforms.
This approach allows users to receive brief, illustrative content and go step-by-step deeper into the material depending on their interest.
This approach allows users to receive brief, illustrative content and go step-by-step deeper into the material depending on their interest.
Consistent Presentation of information ("tweet" format)
Multi-level Structure on Demand
Flexibility and Personalization
- A short presentation (up to 140 characters) with a key thesis or research finding.
- A scientific infographic or colorful graphic to grab attention quickly.
Multi-level Structure on Demand
- Level One: The recipient sees a concise message and infographic.
- Level Two: If interested, the recipient canfollowa link to a detailed description (1-2 pages).
- Level 3: For in-depth study, the full text of the researchor a set of slides is available.
Flexibility and Personalization
- The format is easily adaptable to various messengers: WhatsApp, Telegram, etc.
- Customization for different segments and testing of various headlines, calls to action, and visual style is possible.
Messenger messages received more views and retained attention due to their concise format and visual infographics.
The number of clicks to detailed information and downloads of full materials increased. Thus, adapting the «tweet» format for messengers significantly improved engagement without overwhelming the audience with excessive information. Users could choose their preffered level of detail, while the client achieved better reach and deeper interest in their materials.
The number of clicks to detailed information and downloads of full materials increased. Thus, adapting the «tweet» format for messengers significantly improved engagement without overwhelming the audience with excessive information. Users could choose their preffered level of detail, while the client achieved better reach and deeper interest in their materials.
KOL Publication Support:
Full-Cycle Medical Writing Process
We established a comprehensive scientific support system, enabling a key opinion leader to convert extensive drug experience into publishable data, from hypothesis to peer-reviewed submission.
The client approached us with a request to assist a key opinion leader (KOL) who had extensive experience with the drug but lacked expertise in formalizing this data for publication.
Our task was to build a complete scientific process—from hypothesis formulation through to the preparation of articles for peer-reviewed journals.
Our task was to build a complete scientific process—from hypothesis formulation through to the preparation of articles for peer-reviewed journals.
We have created a comprehensive scientific support process that covers all stages of clinical data handling, from hypothesis development and information gathering to preparing presentations, abstracts and articles for scientific conferences and journals.
Formulation of a Scientific Hypothesis
Preparation of Technical Documentation
Developed necessary documents for data collection and analysis (study protocol, case report forms, etc.).
Database Creation and Processing
Result Presentation
Based on the analysis results, prepared scientific slides for KOL’s presentation at local and international conferences.
Scientific Publication Preparation
- Collaborated with KOL to identify a key scientific question addressable with available data.
- Selected an appropriate research methodology (retrospective analysis) aligned with the KOL’s data.
Preparation of Technical Documentation
Developed necessary documents for data collection and analysis (study protocol, case report forms, etc.).
Database Creation and Processing
- Designed a database structure for efficient collection of clinical metrics.
- Conducted data verification, cleaning, and subsequent statistical analysis.
Result Presentation
Based on the analysis results, prepared scientific slides for KOL’s presentation at local and international conferences.
Scientific Publication Preparation
- Developed abstracts successfully accepted for publication in conference proceedings.
- Produced full-length articles for peer-reviewed scientific journals.
The client received a structured scientific process that enabled the KOL to develope publications based on his clinical experience.
The KOL successfully presented their material at scientific conferences, increasing their expertise.
These studies have been accepted for publication as abstracts and full-length articles in peer-reviewed journals.
The KOL successfully presented their material at scientific conferences, increasing their expertise.
These studies have been accepted for publication as abstracts and full-length articles in peer-reviewed journals.
Presentation Redesign:
Fresh Approach to Data Delivery
We created multiple presentation formats that provided fresh perspectives on familiar data and encouraged interactive audience engagement.
The client struggled with repetitive slide decks being used across multiple events, leading to:
- Audience fatigue caused by recurring information.
- Reduced impact of educational sessions.
- Difficulty maintaining audience interest and engagement with the topics.
We took a transformative approach to revitalizing the client’s presentations:
- Reconceptualized Content Delivery: Instead of simply replacing slides, we rethought how information was presented, focusing on fresh perspectives for familiar data.
- Dynamic Presentation Formats: Developed multiple formats that introduced variety, encouraged interactivity, and kept audiences engaged.
- Enhanced Engagement: Fostered a more interactive experience that maintained interest and improved the overall impact of the sessions.
Biostatistics Training
An interactive session where participants analyze real data from existing slides, enabling a deeper understanding of the figures and an appreciation of the material's clinical relevance.
Multi-perspective Discussion
Discussing the material from the perspective of what it means to the practitioner, patient, or physician of another specialty - this approach engages the audience and creates a new perspective on familiar facts.
Data-bazed Quiz
Transforming slides into an interactive format (quiz, brainstorming, interactive voting) increases interest and motivation to learn the material.
Content Update with Recent Data
Where feasible, we source new research and publications, adapt existing slides, and update facts to ensure currency.
An interactive session where participants analyze real data from existing slides, enabling a deeper understanding of the figures and an appreciation of the material's clinical relevance.
Multi-perspective Discussion
Discussing the material from the perspective of what it means to the practitioner, patient, or physician of another specialty - this approach engages the audience and creates a new perspective on familiar facts.
Data-bazed Quiz
Transforming slides into an interactive format (quiz, brainstorming, interactive voting) increases interest and motivation to learn the material.
Content Update with Recent Data
Where feasible, we source new research and publications, adapt existing slides, and update facts to ensure currency.
The audience regained interest in the topic as familiar material was presented from new perspectives.
The client kept the content relevant without resorting to a complete slide replacement.
Interactive formats enhanced the dynamism of events and increased participant engagement.
The client kept the content relevant without resorting to a complete slide replacement.
Interactive formats enhanced the dynamism of events and increased participant engagement.
Speaker Presentations:
Enhancing Professional Standards
We transformed disjointed speaker presentations into polished, standardized, and scientifically credible materials by addressing both visual inconsistencies and content gaps.
Presentations from multiple speakers often suffered from a lack of cohesion and professionalism due to several recurring issues:
- Inconsistent visuals: Screenshots and graphics from various publications did not follow a unified style.
- Mixed content sources: Slides were compiled from different companies' materials, creating discrepancies in tone and format.
- No standardization: Presentations lacked uniform formatting and alignment with corporate branding guidelines.
- Missing citations: Primary sources were either incomplete or entirely absent, undermining credibility.
We implemented a comprehensive overhaul to resolve both visual and content-related challenges:
Unified Visual Design: Redesigned all slides to ensure a cohesive appearance, digitalized content, and aligned visuals with corporate branding standards.
Content Refinement: Verified all sources for accuracy, updated outdated data, and restructured information to improve clarity and flow.
Enhanced Credibility: Ensured proper citation of primary sources to strengthen the scientific validity of the presentations.
This approach elevated the quality of speaker presentations, turning them into professional, cohesive materials that effectively engaged audiences while maintaining credibility.
Unified Visual Design: Redesigned all slides to ensure a cohesive appearance, digitalized content, and aligned visuals with corporate branding standards.
Content Refinement: Verified all sources for accuracy, updated outdated data, and restructured information to improve clarity and flow.
Enhanced Credibility: Ensured proper citation of primary sources to strengthen the scientific validity of the presentations.
This approach elevated the quality of speaker presentations, turning them into professional, cohesive materials that effectively engaged audiences while maintaining credibility.
Professional Slide Redesign
Outcome: The client receives a structured, cohesive set of professionally designed slides that are easily editable and suitable for various presentations.
Content Enhancement and Source Verification
Outcome: The client obtains comprehensive, scientifically sound content with proper citations and unified logic, suitable as a benchmark presentation.
- Digitalize content: Replace screenshots with PowerPoint-rendered data
- Implement unified design across all slides
- Transform data into a concise, comprehensible visual narrative
- Incorporate infographics and align with corporate branding guidelines
Outcome: The client receives a structured, cohesive set of professionally designed slides that are easily editable and suitable for various presentations.
Content Enhancement and Source Verification
- Conduct thorough analysis of cited primary sources
- Update slides with current scientific data and authoritative references
- Restructure content, integrating additional valuable information
Outcome: The client obtains comprehensive, scientifically sound content with proper citations and unified logic, suitable as a benchmark presentation.
Enhanced Presentation Quality: Speakers now utilize professionally designed, visually cohesive slides that adhere to corporate branding.
Improved Scientific Credibility: Presentations feature a clear structure with proper citations and up-to-date scientific data.
Increased Adaptability: Materials can be easily updated with new information while maintaining overall integrity and quality.
Better Audience Engagement: Improved visual presentation and scientific accuracy facilitate better information retention.
Long-term Communication Asset: The redesigned materials serve as an effective, sustainable tool that reinforces speaker expertise and supports ongoing educational efforts.
Improved Scientific Credibility: Presentations feature a clear structure with proper citations and up-to-date scientific data.
Increased Adaptability: Materials can be easily updated with new information while maintaining overall integrity and quality.
Better Audience Engagement: Improved visual presentation and scientific accuracy facilitate better information retention.
Long-term Communication Asset: The redesigned materials serve as an effective, sustainable tool that reinforces speaker expertise and supports ongoing educational efforts.
Looking for a more solutions medical writing?
Facing a problem and unsure how to solve it? Reach out to us, and let’s find the solution together!
Established Drug Support:
Automated Insight Discovery
To support the promotion of an established drug, we introduced a technology-driven system that efficiently searches, identifies, and organizes relevant scientific insights, regularly delivering them to the client as updated and impactful informational materials.
The client struggled with a lack of updated materials (slides, ideas) and insufficient scientific and medical support for promoting an established drug that was no longer backed by the global team. This hindered their ability to effectively communicate key messages and maintain interest in the product.
We saw our task as developing a solution to streamline the discovery of relevant scientific data and insights. Automation became the key to addressing these challenges quickly and effectively.
We saw our task as developing a solution to streamline the discovery of relevant scientific data and insights. Automation became the key to addressing these challenges quickly and effectively.
We have developed an automated news stream based on AI-powered monitoring of scientific information from PubMed, with subsequent supervision by our team of scientific editors.
Monitoring Setup
Automated Search
Processing and Visualization
- The user selects keywords to search for information in PubMed.
- An analysis structure (promt) is defined for parsing the abstracts.
Automated Search
- Our robot analyzes PubMed daily according to set parameters.
- When relevant data becomes available, AI automatically analyzes it.
- The results are sent to the client's e-mail and saved in Microsoft Excel Online.
Processing and Visualization
- The client examines the received information and selects key insights.
- We translate this data into high-quality scientific and medical slides that can be used for drug promotion.
The client received a tool that performs the scientific news monitoring and relevant information search function.
The automated process enabled rapid discovery of scientific insights without reliance on global support.
Visualizing in slide format allows for easy integration of materials into existing promotional activities.
The automated process enabled rapid discovery of scientific insights without reliance on global support.
Visualizing in slide format allows for easy integration of materials into existing promotional activities.
Counterargument Development:
Responding to Competitor's Claims
We developed a strategy to counter competitors' unfavorable data about the drug, ensuring scientific accuracy and compliance with marketing regulations.
The client faced a situation where competitors began presenting data during field activities that cast their drug in an unfavorable light. It became urgently necessary to identify evidence-based counterarguments, develop a clear response strategy, and explore potential legal actions to address unfair competition.
Our approach focused on delivering a comprehensive and compliant response:
Critical Analysis: Conducted a thorough review of the competitor's claims and identified alternative scientific evidence to refute them effectively.
Strategic Development: Created a clear and actionable plan to defend the drug’s position while maintaining compliance with marketing and advertising regulations.
Legal Preparedness: Ensured all strategies were aligned with legal frameworks, enabling the client to pursue legal measures if necessary.
This solution empowered the client to respond confidently to competitive claims, safeguard their drug’s reputation, and maintain a strong market presence.
Critical Analysis: Conducted a thorough review of the competitor's claims and identified alternative scientific evidence to refute them effectively.
Strategic Development: Created a clear and actionable plan to defend the drug’s position while maintaining compliance with marketing and advertising regulations.
Legal Preparedness: Ensured all strategies were aligned with legal frameworks, enabling the client to pursue legal measures if necessary.
This solution empowered the client to respond confidently to competitive claims, safeguard their drug’s reputation, and maintain a strong market presence.
Analysis of Сompetitive information
Thoroughly examined competitors' data and identified manipulations or distortions in their presentations.
Search for Scientifically sound Counterarguments
Development of Response Strategy
Thoroughly examined competitors' data and identified manipulations or distortions in their presentations.
Search for Scientifically sound Counterarguments
- Analyzed alternative sources and performed a comparative analysis.
- Articulated scientifically supported arguments based on evidence.
Development of Response Strategy
- Developed counter-argument slides that clearly demonstrate correct data.
- Prepared guidelines for the field team explaining how to properly respond to objections and questions
The client received tools for promptly defending the drug's reputation and strengthen scientific argumentation to physicians.
Created a clear response strategy that allowed the field team to confidently handle objections.
The company's lawyers, relying on scientific and medical evidence, prepared an official complaint, providing an opportunity for legal defense and regulatory action.
Created a clear response strategy that allowed the field team to confidently handle objections.
The company's lawyers, relying on scientific and medical evidence, prepared an official complaint, providing an opportunity for legal defense and regulatory action.
Patient Journey Analysis:
Identifying Undiagnosed Patients
We developed a strategic approach to uncover undiagnosed patients by analyzing diagnostic pathways and leveraging targeted engagement with healthcare professionals.
The client faced significant obstacles in identifying patients eligible for their orphan drug due to the country’s underdeveloped diagnostic infrastructure.
Key issues included:
Delayed or missing diagnoses: Diseases were often detected too late or not diagnosed at all.
Fragmented diagnostic landscape: Inefficient and disjointed systems made patient identification complex.
Urgent need for solutions: A strategy was required to locate undiagnosed patients despite these systemic challenges.
These factors created barriers to timely diagnosis and effective patient identification, hindering access to treatment.
Key issues included:
Delayed or missing diagnoses: Diseases were often detected too late or not diagnosed at all.
Fragmented diagnostic landscape: Inefficient and disjointed systems made patient identification complex.
Urgent need for solutions: A strategy was required to locate undiagnosed patients despite these systemic challenges.
These factors created barriers to timely diagnosis and effective patient identification, hindering access to treatment.
We addressed these challenges by implementing a data-driven and targeted strategy:
Diagnostic Pathway Analysis: Studied the diagnostic journey of previously identified patients to pinpoint key stages and factors leading to successful diagnoses.
Patient-Finding Algorithm: Designed an algorithm based on insights from the analysis, incorporating targeted engagement with specific healthcare professionals and strategic use of relevant databases.
Streamlined Approach: Focused on improving coherence in the diagnostic process to enhance patient identification efforts.
This solution enabled the client to navigate the fragmented diagnostic landscape effectively, identify undiagnosed patients, and expand access to their orphan drug.
Diagnostic Pathway Analysis: Studied the diagnostic journey of previously identified patients to pinpoint key stages and factors leading to successful diagnoses.
Patient-Finding Algorithm: Designed an algorithm based on insights from the analysis, incorporating targeted engagement with specific healthcare professionals and strategic use of relevant databases.
Streamlined Approach: Focused on improving coherence in the diagnostic process to enhance patient identification efforts.
This solution enabled the client to navigate the fragmented diagnostic landscape effectively, identify undiagnosed patients, and expand access to their orphan drug.
Collection and Analysis of Patient Journey Data
Identification of Key Diagnostic Touchpoints
Development of a Patient Search Algorithm
Implementation
The client deployed a search system based on the developed algorithm.
- Collaborated with a physician experienced in treating 23 patients to conduct a detailed analysis of each clinical case.
- Examined the initial symptoms presented by patients, the diagnostic tests prescribed, and the specialists who consulted them throughout their disease course.
Identification of Key Diagnostic Touchpoints
- Based on the analysis, identified a core group of specialists crucial in diagnosing this specific disease.
- Found databases potentially containing information on undiagnosed patients.
Development of a Patient Search Algorithm
- Formulated an early detection algorithm, incorporating key specialists and diagnostic stages.
- Designed a system for engaging with relevant specialists and leveraging databases to identify patients prior to diagnosis.
Implementation
The client deployed a search system based on the developed algorithm.
The client received a structured patient-finding algorithm based on the actual diagnostic journey of existing patients.
Key specialists and databases with potential undiagnosed patients were identified.
After just one year, the number of diagnosed patients doubled, significantly improving access to treatment.
The program's effectiveness increased, enhancing the overall management of the condition.
Key specialists and databases with potential undiagnosed patients were identified.
After just one year, the number of diagnosed patients doubled, significantly improving access to treatment.
The program's effectiveness increased, enhancing the overall management of the condition.
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Material Approval:
Complex Process Optimization
We streamlined the client’s material approval process by redesigning content, verifying scientific accuracy, and simplifying tagging requirements, enabling faster and more efficient workflows for the client’s team.
The client experienced inefficiencies in their material approval process, which hindered workflow efficiency and caused delays. Key issues included:
Time-consuming sourcing of references for information verification.
Difficulties in cross-checking data against original scientific publications.
Complex tagging requirements for uploading materials into the approval system.
These issues collectively slowed down the team’s ability to meet deadlines and maintain productivity.
Time-consuming sourcing of references for information verification.
Difficulties in cross-checking data against original scientific publications.
Complex tagging requirements for uploading materials into the approval system.
These issues collectively slowed down the team’s ability to meet deadlines and maintain productivity.
Our approach addressed both visual and content-related bottlenecks:
Content Redesign: We implemented a comprehensive slide redesign, digitalizing materials and creating a unified visual style aligned with corporate branding.
Scientific Accuracy: We enhanced the reliability of the materials by thoroughly verifying sources, updating content with current data, and restructuring information for better coherence.
Tagging Simplification: We streamlined tagging processes to ensure compliance with complex requirements while reducing time spent on uploads.
This holistic solution significantly improved workflow efficiency, helping the client’s team meet deadlines with confidence.
Content Redesign: We implemented a comprehensive slide redesign, digitalizing materials and creating a unified visual style aligned with corporate branding.
Scientific Accuracy: We enhanced the reliability of the materials by thoroughly verifying sources, updating content with current data, and restructuring information for better coherence.
Tagging Simplification: We streamlined tagging processes to ensure compliance with complex requirements while reducing time spent on uploads.
This holistic solution significantly improved workflow efficiency, helping the client’s team meet deadlines with confidence.
Professional Slide Redesign
Content Enhancement and Source Verification
- Digitalize content: Replace screenshots with PowerPoint-rendered data
- Implement unified design across all slides
- Transform data into a concise, comprehensible visual narrative
- Incorporate infographics and align with corporate branding guidelines
Content Enhancement and Source Verification
- Conduct thorough analysis of cited primary sources
- Update slides with current scientific data and authoritative references
- Restructure content, integrating additional valuable information
Enhanced Presentation Quality: Speakers now utilize professionally designed, visually cohesive slides that adhere to corporate branding.
Improved Scientific Credibility: Presentations feature a clear structure with proper citations and up-to-date scientific data.
Increased Adaptability: Materials can be easily updated with new information while maintaining overall integrity and quality.
Better Audience Engagement: Improved visual presentation and scientific accuracy facilitate better information retention.
Long-term Communication Asset: The redesigned materials serve as an effective, sustainable tool that reinforces speaker expertise and supports ongoing educational efforts.
Improved Scientific Credibility: Presentations feature a clear structure with proper citations and up-to-date scientific data.
Increased Adaptability: Materials can be easily updated with new information while maintaining overall integrity and quality.
Better Audience Engagement: Improved visual presentation and scientific accuracy facilitate better information retention.
Long-term Communication Asset: The redesigned materials serve as an effective, sustainable tool that reinforces speaker expertise and supports ongoing educational efforts.
PSP Project:
Cookbook for Rare Disease Patients
A unique cookbook tailored to rare disease dietary needs brought together a renowned chef, leading KOLs, and dietitians to provide real value to patients and create a program KOLs were proud to promote.
The client needed to create an original and valuable project within their rare disease patient support program. The project had to:
- Provide practical benefits to patients
- Engage top Key Opinion Leaders (KOLs) in collaboration with the pharmaceutical company
- Produce an outcome that KOLs would be proud to actively promote
Innovative Cookbook for Rare Disease Patients
We developed a cookbook that brought together a renowned chef, leading KOLs, and
dietitians to offer patients a unique set of recipes tailored to their rare disease dietary
requirements.
We developed a cookbook that brought together a renowned chef, leading KOLs, and
dietitians to offer patients a unique set of recipes tailored to their rare disease dietary
requirements.
Establishing Dietary Requirements
Dietitians and KOLs identified nutrients beneficial for disease management and listed
contraindicated foods
Recipe Creation
A famous chef developed two categories of recipes:
Everyday Essentials - simple, healthy meals for regular intake
Haute Cuisine - complex dishes fully adapted to rare disease dietary needs
Validation Process
Each recipe was prepared and tested by experts (dietitians, KOLs) and a select group of
patients.
Positively reviewed recipes were included in the book
Book Production
The project culminated in a visually appealing cookbook featuring recipes, food photography, and educational materials in comic format (e.g., for children)
Dietitians and KOLs identified nutrients beneficial for disease management and listed
contraindicated foods
Recipe Creation
A famous chef developed two categories of recipes:
Everyday Essentials - simple, healthy meals for regular intake
Haute Cuisine - complex dishes fully adapted to rare disease dietary needs
Validation Process
Each recipe was prepared and tested by experts (dietitians, KOLs) and a select group of
patients.
Positively reviewed recipes were included in the book
Book Production
The project culminated in a visually appealing cookbook featuring recipes, food photography, and educational materials in comic format (e.g., for children)
Patients received detailed recommendations and new ideas for supportive nutrition,
improving quality of life and dietary adherence
Thus, the cookbook and educational materials not only met patients; current needs but also strengthened interactions between the pharmaceutical company, KOLs, and the
medical community at large.
improving quality of life and dietary adherence
- KOLs were actively involved as co-authors and experts, enhancing their scientific and social authority.
- Due to the unique project format, KOLs take pride in the achieved result and promote it at conferences and within the professional community.
- The pharmaceutical company proved itself to be an initiator of creative solutions addressing real needs of rare disease patients.
Thus, the cookbook and educational materials not only met patients; current needs but also strengthened interactions between the pharmaceutical company, KOLs, and the
medical community at large.