The case studies might contain a solution that applies to the challenge you are wrestling with right now.
#SolveLetters
- SolveLetter #1How to Increase Expert (KOL) Engagement in Congresses, Conferences, and Seminars?
- SolveLetter #2We deliver our items all over the world. The delivery is free in Vancouver, $10 within Canada, and international shipping is calculated individually.
- SolveLetter #3We sell our products on printing markets such as SANAR, in Vans stores and showrooms, and you can also read our featured stories in the online magazine.
Brief and Targeted Formats
- Lightning Talks + Q&A7–15 minutes for a concise, focused presentation followed by interactive discussion. We assist speakers in advance to prepare presentations in this format, maintaining attention and avoiding monotony by engaging in dialogue with the audience rather than lecturing.
- Deep Dive Workshops Two or three small groups of 5 –10 people each that thoughtfully examine several specific issues over 1–2 hours. Ideal for competitive analysis, patient profile assessment, experience sharing, treatment protocol development, and complex problem-solving.
- TED-Style Talks One key message, vivid examples, and visual support.Just 5–10 minutes, but the structure and dynamics allow for retaining the essence. We help prepare TED-style presentations for speakers.
Storytelling and Visual Techniques
- Tell stories: scientific cases, real patient examples, interesting clinical situations. There are simple techniques to make dry scientific cases more engaging.
- Use visual aids: infographics, diagrams, schemas, metaphors. Complex terms become more accessible, and the audience better retains information. Over many years, we've learned to package complex scientific data into short messages and tweets. View examples here.
- We've even created a special medical storytelling training to help speakers enliven their presentations. View it here.
Interactive and Immersive Tools
Voting Systems and Quizzes
Reversed Q&A and Discussions
• Reverse Q&A: Instead of waiting for questions, the speaker asks them to the audience or invited experts.
• Fishbowl discussions: A few people debate in the center, and anyone can join, replacing speakers in the process.
Medical Hackathons
• Teams solve real cases and quickly present results in pitches.
• Excellent for stimulating creativity and searching for new ideas.
Immersive Technologies (VR/AR)
• Virtual or augmented reality for demonstrating clinical processes, products, or treatments.
- Online polls, quizzes, and real-time feedback collection.
- We've developed a unique quiz format, learn more here.
- Gamification (ratings, points, non-material incentives) helps maintain participants' enthusiasm and activity.
Reversed Q&A and Discussions
• Reverse Q&A: Instead of waiting for questions, the speaker asks them to the audience or invited experts.
• Fishbowl discussions: A few people debate in the center, and anyone can join, replacing speakers in the process.
Medical Hackathons
• Teams solve real cases and quickly present results in pitches.
• Excellent for stimulating creativity and searching for new ideas.
Immersive Technologies (VR/AR)
• Virtual or augmented reality for demonstrating clinical processes, products, or treatments.
- • For instance, we've invited actors to create more realistic simulations. This greatly enhances the "wow effect."
Targeted and Smart Networking
• Algorithmic matching: Special AI platforms recommend suitable interlocutors based on interests and experience.
• Speed Meetings: Short meetings on specific topics instead of formal social cocktails. Significantly increases chances of finding the right person. Like Tinder, we can match audience and speaker.
Ideal for large events.
• Speed Meetings: Short meetings on specific topics instead of formal social cocktails. Significantly increases chances of finding the right person. Like Tinder, we can match audience and speaker.
Ideal for large events.
Expanding Communication Beyond the Event
We offer, for example, short posts or Telegram newsletters after events, so the audience can stay informed of all key points and new research.
Such channels help build a permanent professional community rather than a "one-time" contact.
- Slide distribution
- Topic-related news
- Information updates
Such channels help build a permanent professional community rather than a "one-time" contact.
Looking for a more solutions Medical Data Insights?
Facing a problem and unsure how to solve it? Reach out to us, and let’s find the solution together!
Material Approval:
Complex Process Optimization
We streamlined the client’s material approval process by redesigning content, verifying scientific accuracy, and simplifying tagging requirements, enabling faster and more efficient workflows for the client’s team.
The client experienced inefficiencies in their material approval process, which hindered workflow efficiency and caused delays. Key issues included:
Time-consuming sourcing of references for information verification.
Difficulties in cross-checking data against original scientific publications.
Complex tagging requirements for uploading materials into the approval system.
These issues collectively slowed down the team’s ability to meet deadlines and maintain productivity.
Time-consuming sourcing of references for information verification.
Difficulties in cross-checking data against original scientific publications.
Complex tagging requirements for uploading materials into the approval system.
These issues collectively slowed down the team’s ability to meet deadlines and maintain productivity.
Our approach addressed both visual and content-related bottlenecks:
Content Redesign: We implemented a comprehensive slide redesign, digitalizing materials and creating a unified visual style aligned with corporate branding.
Scientific Accuracy: We enhanced the reliability of the materials by thoroughly verifying sources, updating content with current data, and restructuring information for better coherence.
Tagging Simplification: We streamlined tagging processes to ensure compliance with complex requirements while reducing time spent on uploads.
This holistic solution significantly improved workflow efficiency, helping the client’s team meet deadlines with confidence.
Content Redesign: We implemented a comprehensive slide redesign, digitalizing materials and creating a unified visual style aligned with corporate branding.
Scientific Accuracy: We enhanced the reliability of the materials by thoroughly verifying sources, updating content with current data, and restructuring information for better coherence.
Tagging Simplification: We streamlined tagging processes to ensure compliance with complex requirements while reducing time spent on uploads.
This holistic solution significantly improved workflow efficiency, helping the client’s team meet deadlines with confidence.
Professional Slide Redesign
Content Enhancement and Source Verification
- Digitalize content: Replace screenshots with PowerPoint-rendered data
- Implement unified design across all slides
- Transform data into a concise, comprehensible visual narrative
- Incorporate infographics and align with corporate branding guidelines
Content Enhancement and Source Verification
- Conduct thorough analysis of cited primary sources
- Update slides with current scientific data and authoritative references
- Restructure content, integrating additional valuable information
Enhanced Presentation Quality: Speakers now utilize professionally designed, visually cohesive slides that adhere to corporate branding.
Improved Scientific Credibility: Presentations feature a clear structure with proper citations and up-to-date scientific data.
Increased Adaptability: Materials can be easily updated with new information while maintaining overall integrity and quality.
Better Audience Engagement: Improved visual presentation and scientific accuracy facilitate better information retention.
Long-term Communication Asset: The redesigned materials serve as an effective, sustainable tool that reinforces speaker expertise and supports ongoing educational efforts.
Improved Scientific Credibility: Presentations feature a clear structure with proper citations and up-to-date scientific data.
Increased Adaptability: Materials can be easily updated with new information while maintaining overall integrity and quality.
Better Audience Engagement: Improved visual presentation and scientific accuracy facilitate better information retention.
Long-term Communication Asset: The redesigned materials serve as an effective, sustainable tool that reinforces speaker expertise and supports ongoing educational efforts.
PSP Project:
Cookbook for Rare Disease Patients
A unique cookbook tailored to rare disease dietary needs brought together a renowned chef, leading KOLs, and dietitians to provide real value to patients and create a program KOLs were proud to promote.
The client needed to create an original and valuable project within their rare disease patient support program. The project had to:
- Provide practical benefits to patients
- Engage top Key Opinion Leaders (KOLs) in collaboration with the pharmaceutical company
- Produce an outcome that KOLs would be proud to actively promote
Innovative Cookbook for Rare Disease Patients
We developed a cookbook that brought together a renowned chef, leading KOLs, and
dietitians to offer patients a unique set of recipes tailored to their rare disease dietary
requirements.
We developed a cookbook that brought together a renowned chef, leading KOLs, and
dietitians to offer patients a unique set of recipes tailored to their rare disease dietary
requirements.
Establishing Dietary Requirements
Dietitians and KOLs identified nutrients beneficial for disease management and listed
contraindicated foods
Recipe Creation
A famous chef developed two categories of recipes:
Everyday Essentials - simple, healthy meals for regular intake
Haute Cuisine - complex dishes fully adapted to rare disease dietary needs
Validation Process
Each recipe was prepared and tested by experts (dietitians, KOLs) and a select group of
patients.
Positively reviewed recipes were included in the book
Book Production
The project culminated in a visually appealing cookbook featuring recipes, food photography, and educational materials in comic format (e.g., for children)
Dietitians and KOLs identified nutrients beneficial for disease management and listed
contraindicated foods
Recipe Creation
A famous chef developed two categories of recipes:
Everyday Essentials - simple, healthy meals for regular intake
Haute Cuisine - complex dishes fully adapted to rare disease dietary needs
Validation Process
Each recipe was prepared and tested by experts (dietitians, KOLs) and a select group of
patients.
Positively reviewed recipes were included in the book
Book Production
The project culminated in a visually appealing cookbook featuring recipes, food photography, and educational materials in comic format (e.g., for children)
Patients received detailed recommendations and new ideas for supportive nutrition,
improving quality of life and dietary adherence
Thus, the cookbook and educational materials not only met patients; current needs but also strengthened interactions between the pharmaceutical company, KOLs, and the
medical community at large.
improving quality of life and dietary adherence
- KOLs were actively involved as co-authors and experts, enhancing their scientific and social authority.
- Due to the unique project format, KOLs take pride in the achieved result and promote it at conferences and within the professional community.
- The pharmaceutical company proved itself to be an initiator of creative solutions addressing real needs of rare disease patients.
Thus, the cookbook and educational materials not only met patients; current needs but also strengthened interactions between the pharmaceutical company, KOLs, and the
medical community at large.