What is effective scientific and medical communication? Storytelling principles in articles and presentations, speech objectives, adaptation materials for the audience, online and offline formats. Interactive communication.
Scientific and Medical Storytelling
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Training Schedule
The program is specifically designed for medical affairs professionals. Module I. 4 hours.
08:50 – 09:00
08:50 – 09:00
Introduction
What is storytelling, and where is it used? Storytelling in articles and presentations
09:00 – 10:00
09:00 – 10:00
Interactive discussion and individual work
Goals of presentations
What do I want to achieve with my presentation?
Why does my presentation matter to the audience?
What should happen after the presentation?
10:00 – 10:30
10:00 – 10:30
Coffee Break
10:30 – 11:30
10:30 – 11:30
Interactive discussion and individual work
How to adapt material based on:
Audience
Number of listeners
Level of expertise
Concerns and objections
Roles, positions, and statuses of participants
11:30 – 12:30
11:30 – 12:30
Interactive discussion and individual work
Format: Online vs. offline
Features of online communication
Tools for audience engagement online
Timing
Technical nuances and limitations
Beginning, middle, and end:
Interaction and principles of building interactivity
12:30 – 13:30
12:30 – 13:30
Secret materials
Managing stress and stage fright
Responding to challenging questions
Addressing questions without clear answers
Handling objections submitted work
13:30 - 14:00
13:30 - 14:00
Wrap-Up
Summary of the day Feedback and Q&A Homework assignment
Types of scientific journals, their ratings. Where to find, how to interpret. What kind of information we can get from the ratings. Principles of choosing a journal for publication.
Why do we need reference management? The basics of reference management. An overview of the most popular software for working with references.
Searching for scientific-medical information. Reference manage article by checklist
Place of RWD in EBM, data sources for real-world clinical practice studies, and observational studies. Interpretation of study results. RWD planning and execution approach.
How to create effective argument structures, follow established writing standards for medical publications, critically assess and improve their writing through review processes.
What is effective scientific and medical communication? Storytelling principles in articles and presentations, speech objectives, adaptation materials for the audience, online and offline formats.
Overview of AI’s evolving role in enhancing efficiency, accuracy, and insights within Medical Affairs Setting the foundation for understanding AI applications across key processes.
Practical work
Exploring AI-driven tools for conducting precise and efficient searches