Evidence-Driven Omnichannel Content Generation
Evidence moves fast – so should your content. Our solution turns a continuous evidence stream into omnichannel content packages across various formats and channels. Medical editor oversight ensures quality and consistency, while our tech-enabled workflow improves speed and cost-effectiveness for stakeholder engagement.
How It Works
Define key monitoring topics
We agree on the priority monitoring themes with the client based on the therapeutic area objectives and stakeholder needs – DOLs, KOLs, and
HCPs. This becomes the backbone of the ongoing content stream.
HCPs. This becomes the backbone of the ongoing content stream.
Map clinical questions & use cases
For each topic, we map the key clinical questions – pain points / decision points – and intended use cases. We then define sub-topics and create 3-4 search prompts per sub-topic to ensure full coverage.
Set up monitoring in Evidence Scanner
We configure Evidence Scanner with the approved topics, sub-topics, prompts and source list: PubMed, key journals, congress materials, guidelines, systematic reviews and meta-analyses.
Regular evidence updates
You receive a relevant evidence signals, already organized by topic and clinical question. This keeps the program always-on without manual literature tracking.
Medical editor oversight & validation
A therapeutic-area medical editor supervises the machine output, curates the most relevant findings into insight packs, and validates them with the client team, including brand safety checks.
Deliver channel-ready content in agreed formats
We convert validated insight packs into ready-to-use content for DOLs, KOLs, and HCPs – adapted to the selected channels and formats such as digital long-form texts, email adaptations, micro slide decks.
Evidence-to-Content Pipeline
Omnichannel content production
Medical Expert Review & Insight Selection
Scientific
monitoring
monitoring
We set up monitoring using Evidence Scanner and perform an initial classification of data based on pre-aligned medical questions and priorities:
- PubMed and key journals
- congress materials: abstracts, late-breakers, posters, oral sessions
- clinical guidelines and recommendations
- systematic reviews and meta-analyses
A therapeutic-area medical editor translates the evidence into actionable insights:
- formulates clinical takeaways and clinical implications for physician practice
- identifies trends, knowledge gaps, and opportunities for scientific exchange
- performs brand safety analysis
We package validated “insight packs” into modular formats that can be adapted across channels and audience segments:
- mini slide sets 2-3 slides
- infographics and data snippets
- key takeaways cards
- 1-2 page executive summaries
- texts for e-mail and messengers
- scripts for short videos or podcasts
Cadence: weekly, monthly, or quarterly based on the therapeutic area dynamics of the and team preferences.
Content Examples
Digital long-form text up to 3,000 characters:
research digests, educational materials, expert commentary.
Email adaptation: up to 900 characters with
1-2 visual elements – chart, infographic, or thematic images.
Micro-deck (2-3 slides): Short format for training, mailings, and internal communications.
Visualization
(a short format for mailings, communications)
What We Сover
Co-planning with Medical & Marketing teams: content calendar
Evidence Scanner monitoring setup
Processing and selection of insight packs: supervision by a medical editor, scientific writing and medical editing
Design and visualization
Project management: timelines, quality control, version tracking, transparent status reporting
Evidence Scanner monitoring setup
Processing and selection of insight packs: supervision by a medical editor, scientific writing and medical editing
Design and visualization
Project management: timelines, quality control, version tracking, transparent status reporting
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