Evidence-Driven Omnichannel Content Generation

Evidence moves fast - so should your content. Our solution turns a continuous evidence stream into omnichannel content packages across different formats and channels. Medical editor oversight ensures quality and consistency, while our tech-enabled workflow improves speed and cost-effectiveness for stakeholder engagement.

How It Works

Define key monitoring topics

We agree the priority monitoring themes with the client based on the therapeutic area objectives and stakeholder needs (DOL/KOL/HCP). This becomes the backbone of the ongoing content stream

Map clinical questions & use cases

For each topic, we map the key clinical questions (pain points / decision points) and intended use cases. We then define sub-topics and create 3–4 search prompts per sub-topic to ensure full coverage

Set up monitoring in Evidence Scanner

We configure Evidence Scanner with the approved topics, sub-topics, prompts and source list (PubMed, key journals, congress materials, guidelines, systematic reviews/meta-analyses)

Regular evidence updates

You receive a relevant evidence signals, already organised by topic and clinical question. This keeps the programme always-on without manual literature tracking

Medical editor oversight & validation

A therapeutic-area medical editor supervises the machine output, curates the most relevant findings into insight packs, and validates them with the client team (including brand safety checks).

Deliver channel-ready content in agreed formats

We convert validated insight packs into ready-to-use content for DOL/KOL/HCP, adapted to the selected channels and formats: par exemple, digital long-form texts, e-mail adaptations , micro slide decks

Evidence-to-Content Pipeline

Omnichannel content production

Medical Expert Review & Insight Selection

Scientific
monitoring

We set up monitoring using Evidence Scanner and perform an initial classification of data based on pre-aligned medical questions and priorities:

PubMed / key journals
congress materials (abstracts, late-breakers, posters, oral sessions)
clinical guidelines / recommendations
systematic reviews and meta-analyses

A medical/scientific editor in the relevant therapeutic area translates the evidence into actionable insights:

formulates clinical takeaways and the “so what” for physician practice;
identifies trends, knowledge gaps, and opportunities for scientific exchange;
performs a brand safety analysis.

We package validated “insight packs” into modular formats that can be adapted across channels and audience segments:

mini slide sets / 2–3 slides
infographics and data snippets
key takeaways cards
1–2 page executive summaries
texts for e-mail / messengers /
scripts for short videos or podcasts

Cadence: weekly, monthly or quarterly (depending on the dynamics of the therapeutic area and the team’s preferences).

Content Exemples

Digital long-form text up to 3,000 characters
(research digests, educational materials, expert commentary)

See more exemples

E-mail adaptation up to 900 characters
1–2 visual elements (chart/infographic/thematic image)

Micro-deck (2–3 slides)
(a short format for training, mailings, internal communications)

Visualization
(a short format for mailings, communications)

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What we take on

Co-planning with Medical & Marketing teems: content calendar

Monitoring set-up (Evidence Scanner)

Processing and selection of insight packs: supervision by a medical editor, scientific writing and medical editing

Design and visualization

Project management: timelines, quality control, version tracking, transparent status reporting

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